DAY 5 of 7

Today I want to share with you some valuable insight into Yahoo Search and how it compares to Google Adwords, so that you can make an informed choice when it comes generating traffic through
pay per click advertising.

First a little bit of history. Did you know that Yahoo Search marketing started out as GoTO.com and then transformed into Overture which was the first company to successfully provide a pay per click search service?

Yahoo Search utilizes the same principle as Google Adwords. In fact, they are so very similar to each other that they use keyword and keyword phrase searches to determine which ads to show.

Although some may say that advertising with Adwords will result in higher conversion rates than with Yahoo I believe that it is better to consider that both programs have advantages and disadvantages.

Let’s go over a few of the differences between the two programs and then you can decide if you want to try one or both. At the time of my writing this guide this is how they stack up.

When you start your bidding campaign at Yahoo you can start your bids as low as ten cents and bid as high as nine hundred plus dollars. They bid in 1 cent increments over your next lowest competitor.

Quick example: if you bid $2.00 per click, and the next highest bid for the same keyword is $1.75 per click, you will only pay $1.76 per click.

Another nice thing is that Yahoo lets you see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.

Google’s minimum bid starts at five cents and the maximum bid is one hundred. Google doesn’t tell you how much you will pay per click. Therefore, if you bid three dollars per click, you will pay anywhere from the five cent minimum to the full three dollars that you bid.

They don’t allow you to know how much your competitors are bidding, so there is no way to know
where your ad will rank until after they start showing. On the plus side your ad will rank higher the more
clicks you receive. This means you may have a better rank than your competitor, even if they bid more
than you.

Yahoo will drop your keywords if they are performing very well over a significant period of time.

Google will drop your keywords even before your campaign begins if the keyword has done poorly for
other customers.

Yahoo provides you with detailed reports although it may take you a while to sort them out.

Google offers customizable reports. With them you can easily keep track of your campaigns. You can also have your customized reports emailed to you on a regular basis.

Yahoo requires that you sign up separately for each country that you want to advertise in. This is a huge pain especially when you have to re-submit all of your keywords.


Blog Traffic Unleashed
STOP BEING YOUR BLOGS ONLY READER! Fed Up Of Trying To Get Traffic To Your … (more)
How to Get U Tube Traffic and Instant Blog Traffic
Learn How to Get Traffic from Google’s You Tube and Learn How to Get Instan… (more)
Do U skaDoogle?

Adwords allows you to choose your country and language by selecting them in a drop down box. The language is based on the language setting of the visitor’s computer.

With Yahoo you can expect to pay a lower cost per click. You will not have as much competition. You may have lower conversions rates.

With Adwords you may pay a higher cost per click. The competition for good keywords is heavy, but it receives more traffic and it provides more clicks, impressions, and conversions.

With all of that in mind we have to remember that Yahoo and Google aren’t the only game in town. There are other pay per click search engines worth exploring.

Like FindWhat.com, which is possibly the third largest (PPC) search engine. Then there is Kanoodle, GoClick, 7Search, Search123 and in the UK E-spotting is comparable to Google and Yahoo in the PPC
marketplace.

Now, with that said, please accept this little piece of advice. Don’t jump into every pay per click program that you can find. Master one first and then when you are ready you can add in the others.

No tags for this post.

Filed under: Traffic

Like this post? Subscribe to my RSS feed and get loads more!