DAY 4 of 7

Using pay per click advertising to generate traffic, more specifically using Google Adwords.

Spending money on advertising can be a tricky business to say the least. But, with the right type of
advertising, you will see an increase of traffic and profits. Pay per click advertising is one of the fastest
ways to get traffic flowing to your website and it is also one of the most cost effective.

We are focusing today on Google Adwords because it is one of the largest and most popular pay per
click advertising systems available.

No doubt that you are familiar with Google Adwords. If not, here’s a quick overview. Google’s Adwords
is a pay per click advertising system where you pay a fee based on keywords that are related to your
product or service. Each time a person does a search in Google for the keyword or keywords that you’ve
chosen your ad will be displayed.

When you use Google’s Adwords you will have the ability to reach thousands of prospective buyers on a
huge network of websites like, AskJeeves, AOL and Netscape. But it doesn’t stop there, there are also
many non-search engine sites that your ad will be featured on. That is what makes it such an awesome
tool for your business.


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One of the best things about Google Adwords is that you only have to pay if someone clicks on your ad
and you are ensured that every click you pay for is a potential customer that is interested in what you
have to offer. This is what is often referred to as targeted traffic.

Adwords allows you to easily set up an account, customize it with your own text, keywords or graphics
and start advertising almost immediately. They also allow you total control over your campaign.

-You can set the price your are willing to pay per click.

-You can set the amount you are willing to spend per day.

-You can target specific keywords, regions, countries and more.

The way your ads are shown is completely up to you. Google has a wide variety of tools that can help
you get started. Including help files, tutorials and a blog.

You can read more about the program here:

http://www.google.com/adwords/learningcenter

Although I would really like to go into more detail with you about using Adwords it is a bit beyond the
scope of this course. I only recommend that if you are interested in learning how to use Adwords that
you take the time to use it correctly. Use the tools that they provide and seek out help when you need
it.

It will take some time, testing and patience, but I firmly believe that it can make a huge difference in the
growth of your business.

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