DAY 3 of 7

Search Engine Optimization

Often referred to as SEO. Search engines are a widely used Internet tool used by consumers to find the
information, websites and products that they want or need.

Did you know that most people that use search engines use only the ten top search results on the first
page. Making it to the first page, especially into the top three can mean a huge increase of traffic to your
site.

So just what is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number
one, or maybe at least make your site income generating. With search engine optimization you can get
the benefit of generating a high traffic volume with no cash outlay.

Search engine optimization begins by utilizing tools and methods in making your site top ranking in the
results of search engines. Getting yourself in the first page and better yet in the top half of the page will
ensure that your site will generate more traffic.

Search engine optimization requires a lot of work. There are many aspects you have to consider. This
will include getting lots of information about the keyword phrases that are popular in your sites niche.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your
site without making it too commercial. There are certain rules and guidelines to be followed with
making your site search engine friendly.


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Although going in depth about SEO is beyond the focus of this guide I do have a few tips you can use
right away.

1-Your domain name should have your keyword in it.

2-Title tag on each page should contain your keyword.

3-Your keyword should be in the first paragraph of your page.

4-The image alt tags should contain your keyword.

5-The file names of your page should also have your keyword.

You should also regularly check your website’s search engine rankings. They can drop very quickly
because of all the competition. Keep informed of new search engine strategies by visiting informative
web sites, subscribing to related newsletters and by reading how to books, etc.

If you can part with some money, there are many businesses that can help you with your search engine
optimization. There are also content writers that have lots of experience in making good keyword laden
content for your sites that have good quality.

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