Creativity Using Viral Marketing.

It doesn’t matter if you have a killer product or a fantastic website, if people don’t know you exist your
business isn’t going to make it!

With so many methods of getting traffic the fastest route to tons of hungry visitors is called Viral Marketing.

Viral marketing is actually very simple when done properly. You allow people to giveaway your free product or service in order to multiply your marketing quickly over the Internet.

The main goal of this technique is to build rapid public awareness of your business and products. There are many ways that it can be used. Let’s go over a few of them.

First we are going to shout out the word VIDEO!

With the advent of Myspace, Youtube and many others has come the power of using videos as viral marketing tools. People will pass around a funny, heartwarming or informative video faster than you can say Ipod!

You can attach your marketing message to a video and get it in front of thousands if not millions of people in the blink of an eye. Viral video marketing is one of the hottest trends in marketing today!

If you want to learn a little more about using video for your business you might like this!

Now let’s move on some non-video ideas that you can use.

Allow people to reprint your articles on their website, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article reprints at the bottom of each article.

Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to
their web visitors or e-zine subscribers.

Start a free web site directory and allow people to add their link to it. Just require that they return a link
back to your web site, advertising your directory.

Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your website.

These are only a few of the ways the you can use viral marketing. Remember the key is to think creatively and keep in mind what a huge asset going viral can be to your business. Because it is free, it
can get you a lot of publicity in a very short amount of time when used properly.

JA Trainer1
ISASMarketing Group

admin@makingmoneyonlinedaily.com

http://www.makingmoneyonlinedaily.com

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Creativity Using Viral Marketing.

It doesn’t matter if you have a killer product or a fantastic
website, if people don’t know you exist your business isn’t going to make it!

With so many methods of getting traffic the fastest route to tons of hungry visitors is called Viral Marketing.

Viral marketing is actually very simple when done properly. You allow people to giveaway your free product or service in order to multiply your marketing quickly over the Internet.

The main goal of this technique is to build rapid public awareness of your business and products. There are many ways that it can be used. Let’s go over a few of them.

First we are going to shout out the word VIDEO!

With the advent of Myspace, Youtube and many others has come the power of using videos as viral marketing tools. People will pass around a funny, heartwarming or informative video faster than you can say Ipod!

You can attach your marketing message to a video and get it in front of thousands if not millions of people in the blink of an eye. Viral video marketing is one of the hottest trends in marketing today!

If you want to learn a little more about using video for your business you might like this!

Now let’s move on some non-video ideas that you can use.

Allow people to reprint your articles on their website, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

Start a free web site directory and allow people to add their link to it. Just require that they return a link back to your web site, advertising your directory.

Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your website.

These are only a few of the ways the you can use viral marketing. Remember the key is to think creatively and keep in mind what a huge asset going viral can be to your business. Because it is free, it
can get you a lot of publicity in a very short amount of time when used properly.

Today I want to share with you some valuable insight into Yahoo Search and how it compares to Google Adwords, so that you can make an informed choice when it comes generating traffic through
pay per click advertising.

First a little bit of history. Did you know that Yahoo Search marketing started out as GoTO.com and then transformed into Overture which was the first company to successfully provide a pay per click search service?

Yahoo Search utilizes the same principle as Google Adwords. In fact, they are so very similar to each other that they use keyword and keyword phrase searches to determine which ads to show.

Although some may say that advertising with Adwords will result in higher conversion rates than with Yahoo I believe that it is better to consider that both programs have advantages and disadvantages.

Let’s go over a few of the differences between the two programs and then you can decide if you want to try one or both. At the time of my writing this guide this is how they stack up.

When you start your bidding campaign at Yahoo you can start your bids as low as ten cents and bid as high as nine hundred plus dollars. They bid in 1 cent increments over your next lowest competitor.

Quick example: if you bid $2.00 per click, and the next highest bid for the same keyword is $1.75 per click, you will only pay $1.76 per click.

Another nice thing is that Yahoo lets you see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.

Google’s minimum bid starts at five cents and the maximum bid is one hundred. Google doesn’t tell you how much you will pay per click. Therefore, if you bid three dollars per click, you will pay anywhere from the five cent minimum to the full three dollars that you bid.

They don’t allow you to know how much your competitors are bidding, so there is no way to know
where your ad will rank until after they start showing. On the plus side your ad will rank higher the more
clicks you receive. This means you may have a better rank than your competitor, even if they bid more
than you.

Yahoo will drop your keywords if they are performing very well over a significant period of time.

Google will drop your keywords even before your campaign begins if the keyword has done poorly for
other customers.

Yahoo provides you with detailed reports although it may take you a while to sort them out.

Google offers customizable reports. With them you can easily keep track of your campaigns. You can also have your customized reports emailed to you on a regular basis.

Yahoo requires that you sign up separately for each country that you want to advertise in. This is a huge pain especially when you have to re-submit all of your keywords.

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Adwords allows you to choose your country and language by selecting them in a drop down box. The language is based on the language setting of the visitor’s computer.

With Yahoo you can expect to pay a lower cost per click. You will not have as much competition. You may have lower conversions rates.

With Adwords you may pay a higher cost per click. The competition for good keywords is heavy, but it receives more traffic and it provides more clicks, impressions, and conversions.

With all of that in mind we have to remember that Yahoo and Google aren’t the only game in town. There are other pay per click search engines worth exploring.

Like FindWhat.com, which is possibly the third largest (PPC) search engine. Then there is Kanoodle, GoClick, 7Search, Search123 and in the UK E-spotting is comparable to Google and Yahoo in the PPC
marketplace.

Now, with that said, please accept this little piece of advice. Don’t jump into every pay per click program that you can find. Master one first and then when you are ready you can add in the others.

Using pay per click advertising to generate traffic, more specifically using Google Adwords.

Spending money on advertising can be a tricky business to say the least. But, with the right type of
advertising, you will see an increase of traffic and profits. Pay per click advertising is one of the fastest
ways to get traffic flowing to your website and it is also one of the most cost effective.

We are focusing today on Google Adwords because it is one of the largest and most popular pay per
click advertising systems available.

No doubt that you are familiar with Google Adwords. If not, here’s a quick overview. Google’s Adwords
is a pay per click advertising system where you pay a fee based on keywords that are related to your
product or service. Each time a person does a search in Google for the keyword or keywords that you’ve
chosen your ad will be displayed.

When you use Google’s Adwords you will have the ability to reach thousands of prospective buyers on a
huge network of websites like, AskJeeves, AOL and Netscape. But it doesn’t stop there, there are also
many non-search engine sites that your ad will be featured on. That is what makes it such an awesome
tool for your business.

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One of the best things about Google Adwords is that you only have to pay if someone clicks on your ad
and you are ensured that every click you pay for is a potential customer that is interested in what you
have to offer. This is what is often referred to as targeted traffic.

Adwords allows you to easily set up an account, customize it with your own text, keywords or graphics
and start advertising almost immediately. They also allow you total control over your campaign.

-You can set the price your are willing to pay per click.

-You can set the amount you are willing to spend per day.

-You can target specific keywords, regions, countries and more.

The way your ads are shown is completely up to you. Google has a wide variety of tools that can help
you get started. Including help files, tutorials and a blog.

You can read more about the program here:

http://www.google.com/adwords/learningcenter

Although I would really like to go into more detail with you about using Adwords it is a bit beyond the
scope of this course. I only recommend that if you are interested in learning how to use Adwords that
you take the time to use it correctly. Use the tools that they provide and seek out help when you need
it.

It will take some time, testing and patience, but I firmly believe that it can make a huge difference in the
growth of your business.

Search Engine Optimization

Often referred to as SEO. Search engines are a widely used Internet tool used by consumers to find the
information, websites and products that they want or need.

Did you know that most people that use search engines use only the ten top search results on the first
page. Making it to the first page, especially into the top three can mean a huge increase of traffic to your
site.

So just what is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number
one, or maybe at least make your site income generating. With search engine optimization you can get
the benefit of generating a high traffic volume with no cash outlay.

Search engine optimization begins by utilizing tools and methods in making your site top ranking in the
results of search engines. Getting yourself in the first page and better yet in the top half of the page will
ensure that your site will generate more traffic.

Search engine optimization requires a lot of work. There are many aspects you have to consider. This
will include getting lots of information about the keyword phrases that are popular in your sites niche.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your
site without making it too commercial. There are certain rules and guidelines to be followed with
making your site search engine friendly.

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Although going in depth about SEO is beyond the focus of this guide I do have a few tips you can use
right away.

1-Your domain name should have your keyword in it.

2-Title tag on each page should contain your keyword.

3-Your keyword should be in the first paragraph of your page.

4-The image alt tags should contain your keyword.

5-The file names of your page should also have your keyword.

You should also regularly check your website’s search engine rankings. They can drop very quickly
because of all the competition. Keep informed of new search engine strategies by visiting informative
web sites, subscribing to related newsletters and by reading how to books, etc.

If you can part with some money, there are many businesses that can help you with your search engine
optimization. There are also content writers that have lots of experience in making good keyword laden
content for your sites that have good quality.

There is one hard and fast rule in generating income for your website, “you need a steady flow of
traffic”, because if no one goes to your site chances are that you won’t be making any sales.

While there are ways to rev-up your traffic flow, many sites don’t have the resources that it takes to
generate massive amounts of traffic. The good news is you don’t have to spend a cent to get traffic if
you don’t want to.

All you really need is some basic know how and a lot of determination. Getting traffic isn’t always easy,
especially free traffic. It will take some time, hard work and research, but it’s free and it will be worth it
in the long run.

Here we go!

Method One

Write good content for your site. Make sure that the content for your site is entertaining as well as
informational. It should provide certain keywords targeted to your market as well as great quality. You
can create this content yourself, use private label content or you can hire a professional content writer.
The choice is up to you.

Keep in mind when adding content to your site that the search engines track down the keywords and
keyword phrases in your content and then index your pages based on how they are used.

Method Two

Write articles that grab the attention of people that are interested in the product or service you provide.
Try writing articles that will provide relevant information and tips that will make them want to visit your
site for more. After your have composed your article submit it to article directories with a link back to
your site.

Many sites offer free submission and posting of your articles. When people find interest in your articles
they have a good chance of following the track by finding out where the article originated. Include a link
or a brief description of your website with the article and there’s a great probability that they will go to
your site.

Again if you don’t want to write the article yourself you can use private label content or hire a content
writer.

Method Three

Offer a free newsletter. This is a great way to ensure repeat visits to your site. Offer your visitors
interesting and entertaining articles on your topic. Provide them with site updates or a catalog of your
products. Bribe them with a nice free gift for signing up to receive emails from you.

Then you will have the ability to contact them and build a relationship with them. You can encourage
them to recommend your site to other people. The more people who sign up for your newsletter, the
more people there will be that will go to your site, increasing your traffic.

Method Four

Trade links with other web sites. This method may seem a bit outdated but it is still a very effective way
to get free traffic.

If you don’t want to hunt down link partners yourself there are many services that with do the hard
work for you. Just do a quick search for “link exchange” and you will find numerous options.

Keep in mind you don’t have to stop at exchanging links. You can exchange articles, ads or even product
recommendations.

Method Five

Use traffic exchanges. This is like exchanging links but on a different level. With most traffic exchanges
you earn credits by viewing other people’s site or ads. Then those credits are used when someone views
your web site.

You both benefit from each others efforts to generate traffic. The other sites visitors can go to your
pages and know more about your site as well as theirs. There are many free traffic exchange programs
available. Just use your search engine to find the one that’s right for you.

Method Six

Take advantage of online forums and online communities. The great thing about forums and online
communities is that you can target a certain group that fits the certain demographic that you are looking
for. You can comment about lots of things, about the niche that you represent or offer. Another great
advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what
you are made of and wow them with your range of expertise about the subject. From there you can
build a reputation and build trust with the people with your expertise and knowledge.

All of these methods when used will drive more traffic to your site for free. And all it takes is a little bit
of effort on your part.

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Please consider the following materials also:

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